Amana Advantage Dealer Program

The 2014 Advantage Dealer Program is designed to provide residential replacement dealers with a powerful suite of marketing and business tools to drive sales growth and profits, setting Amana® brand HVAC dealers apart from the competition.

Through our outstanding accrual program, Advantage dealers will have the opportunity to earn generous benefits on Amana® brand HVAC equipment. The 2014 Advantage Dealer Program is flexible and easy to use, bringing dealers together with our best products and services. The primary focus of the 2014 Advantage Dealer Program will be to provide dealers with the tools they need to be more profitable. All of this is backed with a high level of support, which you expect to receive from a manufacturer and distributor.

Lead Generation

We are committed to providing the Advantage dealer with industry leading web-based lead generation programs designed to “make the phones ring”. We have teamed with cutting-edge technology companies to provide the Advantage dealers with search engine marketing lead results that can dramatically increase lead traffic for our dealers in their local geographies.

Advertising

To help increase sales and profits, Advantage dealers will have access to professional advertising tools that highlight the dealers’ professionalism. Choose from a full assortment of print campaigns, broadcast, radio, TV, and SEO and SEM internet options. Dealers can utilize these choices of advertising mediums, as well as their choice of ad agencies to help retain and grow their existing customer base.

Sales and Marketing

We offer outstanding dealer website solutions to assist homeowners in the HVAC replacement decision-making process. We have also created online tools that will assist in providing lead generation materials and information, at your fingertips. In addition, free consumer product literature will help you present a professional image during the sales process. Advanced SEO and SEM internet tools can help generate new qualified sales leads and get new customers through your company’s website.

Consumer Financing

Consumer financing can be one of your most effective tools when closing the sale at the kitchen table. Closing sales with consumer financing takes your customer off the market and helps you gain additional market share. It’s also a great way to enjoy increased profits through upselling, more extended service agreements sold, more maintenance contracts secured, and a quicker close in the home. Advantage dealers will have access to competitive and innovative consumer financing programs and seasonal promotional offerings. These promotional offerings will afford our dealers the opportunity to close more jobs with higher efficiency equipment, enjoy higher average tickets, and increased gross margin dollars on those jobs.

Extended Service Plans

Asure Extended Service Plans will give homeowners that additional peace of mind associated with a worry-free system. Multiple service plan offerings are available to meet every need. Selling Amana brand HVAC products with extended service plans can help you make additional gross margin dollars. These plans are currently administered by the manufacturer and not by third party insurance providers.

 

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